Author Archives for John Weis

Make Sure You’re Advertising to Everyone

February 16, 2018 3:00 pm Published by Comments Off on Make Sure You’re Advertising to Everyone

Are you advertising to everyone? Many automobile dealers make the mistake of advertising only to those immediately in the market for a vehicle. While this seems logical, there’s a flaw...
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Tips for Advertising Cars Online

February 1, 2018 2:46 pm Published by Comments Off on Tips for Advertising Cars Online

When advertising cars online, be sure to pay attention to the little details. Why? They can ultimately make the difference in a visit to your dealership to look at a...
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JD Power Jumps into F&I Market

January 26, 2018 7:25 pm Published by Comments Off on JD Power Jumps into F&I Market

Global market research company JD Power has made the jump into the automotive F&I realm. This comes on the heels of last September’s test launch into the market, during which...
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Nielsen Stats Support Radio Advertising

January 3, 2018 4:23 pm Published by Comments Off on Nielsen Stats Support Radio Advertising

Some recent Nielsen stats show that, despite the recent advancements in technology, AM/FM radio continues to have a huge impact on the lives of almost everyone in this great country...
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