Author Archives for John Weis

What to Make of the Recent SAAR Reports

April 19, 2019 6:59 pm Published by Comments Off on What to Make of the Recent SAAR Reports

Recent SAAR reports indicate the brutal 2019 winter brought sales numbers down a bit from initial projections. This has prompted some dealers to begin re-evaluating their advertising plans for the...
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Control the Deal!

April 3, 2019 7:33 pm Published by Comments Off on Control the Deal!

When the “lowest-price-wins” online car-buying software was introduced about fifteen years ago, it was a fantastic idea. Dealers were happy to accept lower gross profits because their sales volume significantly...
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