Author Archives for John Weis

Too Much Information in Your Ads is a Bad Idea

August 17, 2017 1:54 pm Published by Comments Off on Too Much Information in Your Ads is a Bad Idea

When an automobile dealer includes too much information in his/her radio and television advertising, they make a big mistake. We understand it’s only natural that they want to tell everyone...
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How Parasocial Interaction Affects You

August 8, 2017 3:30 pm Published by Comments Off on How Parasocial Interaction Affects You

What is Parasocial Interaction (PSI) and how does it work? What effect does it have upon the consumers in a particular media market? It’s a very interesting phenomenon where someone...
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Radio Advertising Value is at an All-Time High

July 27, 2017 2:05 pm Published by Comments Off on Radio Advertising Value is at an All-Time High

Here at JKR Automotive Advertising, we look forward to the weekly observations of the Wizard of Ads himself, Roy H. Williams, on his mondaymorningmemo.com Website. This week’s contribution, entitled Radio...
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