Author Archives for John Weis

It Takes More Than Branding to Sell Cars

April 10, 2017 1:59 pm Published by Comments Off on It Takes More Than Branding to Sell Cars

Today’s blog is not meant to say that branding isn’t important. Your potential customers definitely need to know who you are and what you’re all about. But guess what? Every...
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What is Your Dealership’s Position?

March 23, 2017 2:56 pm Published by Comments Off on What is Your Dealership’s Position?

As an automobile dealer (or any other business, for that matter), your store has a distinct position in the minds of the consumers in your media market. It’s what you...
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