Author Archives for John Weis

Keeping Them Guessing Keeps Them Tuned In

April 13, 2018 12:58 pm Published by Comments Off on Keeping Them Guessing Keeps Them Tuned In

In advertising – and in life in general, unexpected things always generate a great deal of interest. When you advertise, saying and doing precisely what people expect you to say...
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Don’t Be the Victim of a Hack Attack

March 21, 2018 7:16 pm Published by Comments Off on Don’t Be the Victim of a Hack Attack

Is your dealership prepared for a hack attack? One could make a compelling argument that the customer data owned by an automobile dealership is just as valuable as its inventory....
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Send the Same Message Across All Channels

March 13, 2018 6:58 pm Published by Comments Off on Send the Same Message Across All Channels

Whether it’s traditional or online media, the same message builds frequency and familiarity. The more they hear it, the more likely they are to remember it. In addition, the same...
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What’s Next for Your Dealership?

February 27, 2018 7:54 pm Published by Comments Off on What’s Next for Your Dealership?

What’s next? That should always be the question you’re asking as you look for ways to make your employees, your facility and ultimately, your sales, better than ever. It’s really...
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