Author Archives for John Weis

August AutoSuccess Features Jeff Johnson Article

August 24, 2018 7:12 pm Published by Comments Off on August AutoSuccess Features Jeff Johnson Article

An article by JKR’s own Jeff Johnson is featured in the August AutoSuccess magazine issue. It explains how many dealers can determine if their broadcast advertising is achieving results …...
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Don’t Worry if Your Ads Offend Someone

August 6, 2018 4:13 pm Published by Comments Off on Don’t Worry if Your Ads Offend Someone

When choosing the style of ad you want to air in support of your dealership, resist the temptation to worry that you might inadvertently offend someone every now and again....
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Getting Better at CSI Surveys

July 13, 2018 2:15 pm Published by Comments Off on Getting Better at CSI Surveys

Like them or not, CSI surveys are not going away anytime soon. Part of the reason for this is, quite frankly, because no one has come up with a better...
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Traits of Good Salespeople

June 22, 2018 6:54 pm Published by Comments Off on Traits of Good Salespeople

Good salespeople are worth their weight in gold! Why? There are about 30 automotive brands available to a car buyer today. Within each brand are several models. And within your...
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