A skilled automotive media buyer is worth his/her weight in gold! Without one, it becomes very difficult to devise a successful automotive advertising campaign. After all, there are many media outlets in which a car dealer could advertise … and if you don’t know what makes the most sense for you, it becomes a game of chance.
But why would you want to leave things to chance when, metaphorically speaking, you can shoot fish in a barrel instead? Using software from Nielsen, an automotive media buyer with experience and know-how can tell you how you should divide up your advertising budget. That’s because they know who your audience is, and those very people can be exposed to your message if the budget is used correctly.
Should it be radio, television, Internet, newspaper, direct mail, or something else? Knowing the answers to these questions makes all the difference in the world in terms of the effectiveness of an automotive advertising campaign – or any campaign, for that matter..
As you can tell, these are not simple decisions that can be made by just anyone. That’s why retaining an automotive agency with top-level automotive media buyers like JKR Advertising is such a wise and cost-effective idea for a car dealer, regardless of dealership size or location.
Additionally, the automotive media buyer also saves the dealer from unnecessary stress, because they’ll be able to tell you how much you should be paying for your advertisements – and even know what your competition is paying, too! There’s a great feeling of inner peace when you know you’re getting maximum bang for your advertising buck!
An Automotive Media Buyer … for You?
If you need assistance with your media buy or anything else connected with your advertising (creative, or otherwise), our experienced team of professionals can help you in a hurry! We help our clients gain a huge competitive edge with innovative on-point creative, the lowest ad rates of anyone in your area, and a host of information and they can’t get anywhere else. Call Eric Tigner at (321) 397-0777 to find out more.
Tags: automotive advertising, Automotive Media Buyer, JKR Advertising, We Move Cars