Customers are searching online for cars; quite often the exact vehicles your dealership has in stock. So it only makes sense for automotive dealers to advertise on the popular search engines. Automotive PPC Advertising lets you do just that on search engines such as Google, Yahoo and Bing.
PPC (Pay-Per-Click) ads are the ones you typically see on the very top or on the right-hand side of the search engine page. Each time a customer clicks on a PPC ad, they immediately are linked to the dealership’s Website – and the dealership is charged a fee for the click. Ultimately, the dealership is charged only for the clicks they get; otherwise, they pay nothing.
Automotive PPC Advertising is Fast and Easy
All by itself, the idea of only paying for the clicks you receive is a nice perk … but perhaps the most appealing part of automotive PPC advertising is its immediacy. PPC campaigns can be up and running in a matter of days. Ideally, your dealership does both PPC and organic (SEO) marketing, which allows you to dominate the search engine pages and therefore increases your chance of getting more than your share of the online shoppers. (Please see our previous article on Automotive PPC Advertising Benefits that covered this topic in detail.)
What’s more, lead tracking software is available to give you all the pertinent statistics of your Automotive PPC advertising campaign, including costs, clicks, Web leads, credit applications and inbound phone calls.
Why You Need Automotive PPC Advertising
Need another reason to invest in Automotive PPC advertising? Chances are the competition down the street is already there. Do a Google search on some of your competitors and see what comes up in the area where PPC ads appear. Are your competitors buying your dealership’s name? Would you like to have your ad appear when consumers search for your competition?
FREE Automotive PPC Advertising Review
If you’re new to PPC or just not sure what it can do for your dealership, fill out the form on this page for a FREE Automotive PPC Advertising Review. We’ll examine your current PPC efforts and give you our expert advice.