Automotive SEO Advertising: What You Should Know

January 14, 2014
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Automotive SEO AdvertisingAs an Automotive SEO Advertisingcampaign is put together, it’s important for the dealer know what SEO does and how it works.

What is Automotive SEO Advertising?

When a person uses a search engine (Google, Yahoo, Bing, etc.) to find a certain vehicle or dealership, they are essentially asking the search engine to do three things:

(1)    Filter through the billions of pages available on the Internet

(2)    Return only those pages that are relevant to the search

(3)    Rank those remaining pages in order of importance/relevance

SEO is the process of getting your business in front of people who are searching for your products and services online. To make these three steps happen with a positive outcome for your dealership, a well-optimized SEO campaign is necessary. (You can use these free tools to help your SEO efforts.)

Automotive SEO Advertising Done Right

When your website appears on the first search engine page (especially at the top), there’s an excellent chance that you’ll get more clicks than your competition. When you get more clicks, you’ll get more leads. When you get more leads, you’ll get more sales. It’s the trickle-down effect executed perfectly!

Think of the Internet as a vast, limitless library, and the search engine as the online librarian providing the gateway to the information you need. Each search engine has its own set of rules called algorithms that allow the inquiring person to get the information he/she needs. The SEO must be set up so it makes the search engines rank your dealership’s website at the top of Page 1 if you want it to get noticed. In order to make that happen, you need:

Frequency: A large volume of consistent content helps your website become more powerful.

Specific Content: Words and titles you use make a huge difference in how your pages are ranked.

Related Links: Specific links between sites have a positive effect because it shows its importance.

A website by itself has little or no reputation, power or authority. But when you optimize your site correctly using the above ingredients, an Automotive SEO advertising campaign will get your site where you want it to be.

FREE Automotive SEO Advertising Review

Do you need help with your automotive SEO advertising efforts, or do you just want to know if you’re on the right track? JKR Advertising is offering a FREE AUTOMOTIVE SEO ADVERTISING review. Contact us today, and we’ll give you our expert recommendations, no strings attached! Simply fill out the form on this page or call us at (321) 397-0777.

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