That’s why you’re our featured team player this month! Thank you for everything you have done and continue to do for JKR! Please accept this token of appreciation as our sincere gratitude for helping to make our company what it is today.
Automotive Advertising Tips From “The Car Guys” at JKR
Three tips to increase traffic:
Over 50 years of combined success in the automotive advertising world allows us to share our indisputable knowledge with dealers out there, who are just getting started or still figuring it out. Follow our lead. We make market leaders.
Whenever possible, retain an outside perspective of your current advertising strategy. We offer a free, no-obligation comprehensive analysis of your current situation, and our highly skilled Account Executives offer suggestions for immediate improvement.
Question everything! Whatever you do, if you can’t clearly see it working, it’s not. Stop wasting your money, energy, and time on it.
Take the JKR digital challenge! Here’s the third and probably the most valuable tip we can offer in today’s e-newsletter. The JKR digital challenge: You could be receiving better service for less, and much higher ROI.
Each of the two Jim Sipala Kia dealerships (Kia of West Chester and Coatesville, PA) operates under the same premise. “I explain to employees that it’s all about building relationships first,” Sipala explained. “You have to get to know a customer, and find out about their needs and wants. Only then have you actually earned the right to ask for their business.”
About the Jim Sipala Kia Dealerships
If you get the idea that Sipala believes in rolling up his sleeves and going the extra mile, you’d be right! He is a self-made man who started out in construction, but was looking for a different career path. “In 1980 I decided to try the automotive industry, and the man at the first dealership I visited told me I wasn’t cut out to be in the automotive business,” Sipala recalls. Undeterred, he tried again and landed a job. “Once that second dealership hired me, I knew that if I worked hard and kept my customers happy, I’d be successful. That mindset is still true today.”
The Jim Sipala Kia dealerships are proof positive his hard work has paid off. “I purchased the West Chester store in 2004, and we later moved into our current location at 326 Westtown Road,” Sipala said. “About six years ago we purchased the Kia of Coatesville store (located at 2535 East Lincoln Highway), and we recently did a full remodel.”
Sipala recently retained the services of JKR Automotive Advertising. JKR Managing Partner Jeff Johnson, who is also handling the account, is excited about the new opportunity. “We’ve done our homework, and we know based on our market data that these two Kia stores have the ability to gain a greater market share,” he said. “We’re going to help them do that.”
Sipala is very active in the local communities his stores serve. Among his many philanthropic interests is Bringing Hope Home, an organization dedicated to providing financial and emotional support to families affected by cancer. “I believe I have been blessed with these two stores as the vehicles through which I can help others,” he said.
The latest addition to the JKR Automotive Advertising client family is Hyundai of Beckley (WV), as they have made JKR Automotive Advertising their advertising agency of record. The recent signing of their sister dealership Hometown Kia in nearby Mount Hope, WV – and their subsequent rise to No. 1 in their region – proved to be a major catalyst for this new union between Hyundai of Beckley and JKR.
Hyundai of Beckley Ad Campaign
“We are very pleased that Hyundai of Beckley has chosen us as their advertising agency,” said Steve Lorenzo, JKR Partner who specializes in both Hyundai and Kia. “They watched as their sister dealership grew significantly in a short period of time, and they are ready to do the same thing. Now it’s time to roll up our sleeves, get to work, and make it happen for Hyundai of Beckley.”Read More
JKR Advertising is pleased to announce it is once again the agency of record for Taylor Kia of Boardman (OH). JKR will handle all automotive advertising for the dealership, located at 7870 Market Street in Boardman, near the Pennsylvania border.
The account will be serviced by JKR Partner and Kia advertising specialist Richard Brauns. “It is very gratifying to work with a dealership like Taylor Kia of Boardman,” he said. “We’re extremely excited to have them back, and we are ready to be the automotive advertising catalyst for their future growth.”Read More