Study: Coronavirus Pandemic Increased Loyalty to Brands, Dealers
Chris Teague | Jul 15, 2021
According to the 2021 J.D. Power U.S. Automotive Brand Loyalty Study, the coronavirus pandemic caused new vehicle buyers to rely heavily on existing relationships with dealers and on trust in a familiar vehicle brand. the study measures the percentage of vehicle buyers who choose to purchase the same brand of vehicle they are trading in, and during a year of uncertainty, consumers were more brand-loyal in general and brands with an already robust fan base improved as well.