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Making Waves: Kia of Old Saybrook’s Successful Switch from Cable to Radio Advertising

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In the always-evolving landscape of automotive advertising, making the right choices is vital to a dealership’s success. Landon Sock, owner of Kia of Old Saybrook in Connecticut, recently took a leap of faith by making waves, switching from cable to radio advertising, and the results have been nothing short of impressive.

Initially hesitant about the transition, Sock trusted the advice of JKR Senior Partner Richard Brauns, a decision that has proven to be a game-changer for his dealership. The move to radio advertising has paid off handsomely, with January marking the dealership’s first time on the airwaves. In a month where many dealerships struggled, Kia of Old Saybrook experienced an immediate surge in sales, boasting a 50% increase as soon as JKR’s suggested advertising campaign was implemented.

Brauns is quick to point out that Kia of Old Saybrook’s successful transition to radio doesn’t negate the value of cable – or television in general – in automotive advertising in every case. He explains that each client’s situation is unique, and the effectiveness of a marketing strategy depends on a number of factors, with reach, frequency and overall cost leading the way. “It isn’t always about who spends the most; it’s about who spends the smartest,” says Brauns, highlighting the importance of making informed decisions in the competitive world of automotive sales. “Spending big doesn’t guarantee attention; it’s about creating campaigns that reach consumers and resonate with the target audience.”

Need Some Direction?
Because Americans are inundated with advertisements on a daily basis, it’s crucial to stand out and connect with potential buyers. For dealerships navigating these changing times, JKR’s experience and expertise is as important now as it’s ever been. If you’re curious about what JKR can do for your dealership, especially in the changing landscape of automotive advertising, don’t hesitate to reach out. Give us a call today at (321) 397-0777 to explore tailored solutions that align with your dealership’s goals and ensure you’re spending your advertising dollars wisely.

JKR Automotive Advertising: We Move Cars.

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JKR Advertising & Marketing Captures Prestigious 2023 Best of Orlando Ad Agency Award

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We are thrilled to share some exciting news. JKR Advertising & Marketing has been named the 2023 recipient of the Best of Orlando Award in the Advertising Agency category by the Orlando Award Program.

Each year, the Orlando Award Program identifies companies achieving exceptional success in their business category. Honorees are companies that enhance the positive image of small business through service to their clients and the communities in which they reside. These exceptional businesses help make the Orlando area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each specific category. The winners were determined based on the information gathered, both internally by the Orlando Award Program and data provided by third parties.

We thank the Orlando Award Program for this honor; and most of all, we thank our clients. Your trust in us means a lot!

About the Orlando Award Program
The annual Orlando Award Program honors the achievements and accomplishments of local businesses throughout the Orlando area. Recognition is given to companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Orlando Award Program was established to recognize the best of local businesses in our community. The organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups.

JKR Automotive Advertising: We Move Cars.

Holiday Celebration

JKR Enjoys Holiday Celebration to Recognize Fantastic 2023

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JKR recently capped off its incredible 2023 with an unforgettable holiday celebration at Ruth’s Chris Steak House in Winter Park.

For the JKR Partners, the event was a gesture of appreciation for the team’s unwavering camaraderie and collective efforts that propelled the agency to new heights. For the employees, it highlighted the support, guidance and generosity of the JKR partners who made the event possible.

As we acknowledge the success we’ve had in 2023, we also look ahead with optimism for what 2024 will bring us. Here’s to an even more phenomenal year ahead for JKR!

JKR Automotive Advertising: We Move Cars.

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JKR Partners Brauns and Albert Share Insight in Prominent Business Website Articles

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JKR Partners Richard Brauns and Jon Albert have been in the news a good bit in recent weeks. Their thought leadership has been featured in articles found in some of the country’s most recognized business Websites, as they offer invaluable insights into various aspects of the automotive industry.

JKR Partner Richard Brauns
Brauns’ expert analysis is prominently highlighted in a Yahoo! Finance article, delving into the expenditure habits of the average American when it comes to their automobiles. This insightful piece provides a comprehensive overview of the financial landscape surrounding vehicle ownership and consumer spending patterns.

Brauns’ expertise also extended to a GoBankingRates.com article, where he discusses the right and wrong times for purchasing a pre-owned car. This advice provides helpful knowledge to readers navigating the complexities of the pre-owned car market, guiding them toward making informed and advantageous purchasing decisions.

JKR Partner Jon Albert
Meanwhile, Albert showcased his in-depth knowledge of the ever-growing electric vehicle (EV) market. His insightful analysis on Tesla ownership is prominently featured in Nasdaq.com, as he sheds light on the nuances and considerations involved in owning a Tesla vehicle — including some surprising ways Tesla ownership can save its drivers money.

Additionally, Albert lent his expertise to an article for Ward’s Auto, discussing the emerging landscape of EV subscription services. In it, he discusses the concept of subscription services, addresses consumer skepticism, and concludes that some subscriptions could be worthwhile depending on the driver’s needs and preferences.

Want this kind of expertise in your corner? Give JKR a call today at (321) 397-0777 and learn about what we can do for your store!

JKR Automotive Advertising: We Move Cars.

University Kia

Hard-Working Staff, Creative Advertising Keep University Kia Atop Alabama Kia Dealer New-Car Sales

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It isn’t uncommon for longtime JKR client University Kia in Huntsville, Alabama to be at the top of local, regional and state sales numbers in terms of new Kia vehicles sold. After all, it’s something they’ve been doing it for years!

July was no exception, as they took first place not only in their district, but for the entire state of Alabama – selling 21 more new Kias than their next-closest competitor. We congratulate them for achieving yet another impressive sales milestone.

Among the many things that separate University Kia from the competition is its exceptionally creative TV ads, which have gained the dealership widespread local acclaim. Managing Partner Arthur Seaton and his son Ajay have become celebrities in our area, to the point where Arthur was featured on the “Tennessee Valley Living” show, which airs on WAFF-TV in Huntsville. The segment was so popular that, three months later, he appeared again on the program.

July’s unique commercials included a “Summer Blockbuster” theme, as well as a shorter “Shockingly Easy Credit” spot.

These unique ads are just one of the ways we keep University Kia connected to the people in the greater Huntsville area. To find out more – and specifically, how JKR Automotive Advertising can help you achieve similar results – give us a call today at (321) 397-0777 or visit www.jkrads.com.

JKR Automotive Advertising: We Move Cars.

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