Why You Should Understand Consumer Behavior
Do you understand consumer behavior? This term is defined as “the process and activities people engage in when searching for, selecting, purchasing, using, evaluation and disposing of products and services so as to satisfy their needs and desires”. How does that translate to buying a car?
Put yourself in the shoes of the customer, and you’ll realize they’re most likely doing lots of research, either online or in person – especially since most customers are not sure what kind of car they’ll be purchasing when they enter the market for one.
As a result, understanding consumer behavior is a major asset to a car dealer (and to us at JKR). We know what makes your customers want to buy cars, and it is that expertise that often makes the difference between someone who looks for a car at your dealership or Website – or instead chooses your competitor down the street.
In the case of the car shopper, consumer behavior is motivated by their need for better – or different – transportation. This creates a sort of “problem” in their minds. It’s up to you, the dealer, to solve it. Your sales staff (and everyone else, for that matter) can do that by being great listeners. When you find out what motivates the customer (think of the “hierarchy of needs” … what are they looking for and what’s most important), you will know which of your vehicles takes care of those needs. This, in turn, results in a satisfied customer who has had all their basic desires fulfilled – which will result in repeat business going forward.
We Understand Consumer Behavior
Automotive dealers nationwide count on JKR Automotive Advertising for memorable advertisements that are ideal for their dealerships, their markets and their bottom lines. Each client is different and has his own likes and dislikes, and fortunately, our creative team is always there with a variety of options for each dealer in the JKR family. Give Eric Tigner a call today at (321) 397-0777 to learn about what we can do for your store!
JKR Automotive Advertising: We Move Cars.