Humor, when executed correctly, can be a very effective way of making an advertisement memorable and effective. That’s precisely why JKR Automotive Advertising is such a big proponent of using humor. Think about it: the ultimate goal of any commercial is to have the viewer/listener remember it – and ultimately generate business for the advertiser.
One of the best ways to make that happen is to have your advertisement stand out among the plethora of commercials consumers see and hear every day. Because most are straight reads/direct information commercials using announcers or music, a genuinely humorous commercial has a good chance to make someone stop and take notice.
About Humor in Advertising
There are some caveats and here is the biggest one of all: Remember in the first paragraph we said “humor, when executed correctly, can be a very effective way of making an advertisement memorable and effective?” The three key words here are when executed correctly. When there is an attempt to be funny – but it fails – you suddenly have a commercial that is memorable for all the wrong reasons. So it pays to be very serious about the humor you use in advertising!
Also, you must be careful about where the humor is being used. The same advertisement that may be hilarious on TV might fall flat on radio because it needs the visual element to be successful. That being said, radio can also be a fantastic place for humor, because the “theater of the mind” is a very powerful thing.
In the automotive world, many dealers don’t embrace the idea of a humorous advertisement, believing that theirs is serious business and thus, their ads should be straightforward and to the point. Others are afraid of offending the audience by trying – and failing – to be funny.
But dealers need not worry about these things with JKR Automotive Advertising in their corner. We have our finger firmly on the pulse of current events and pop culture, and we produce the very best in humorous commercials every month without fail for our clients. Even better, we always make sure the prospective customers who come in contact with your ads know exactly who and what the spots are advertising – your products and your dealership!
FREE ADVERTISING REVIEW
Want to find out if your Automotive Advertisements are as effective as they could be? There is an easy way to do so, and it won’t cost you anything but a few moments of your time. Contact JKR Automotive Advertising, and we’ll provide you with a no-strings-attached, FREE Advertising Review. We’ll take a close look at what you (and your competition) are doing, and give you our expert feedback. Call Eric Tigner at (321) 397-0777 today to get things started.
JKR Automotive Advertising: We Move Cars.