The latest addition to the JKR Automotive Advertising client family is Hyundai of Beckley (WV), as they have made JKR Automotive Advertising their advertising agency of record. The recent signing of their sister dealership Hometown Kia in nearby Mount Hope, WV – and their subsequent rise to No. 1 in their region – proved to be a major catalyst for this new union between Hyundai of Beckley and JKR.
Hyundai of Beckley Ad Campaign
“We are very pleased that Hyundai of Beckley has chosen us as their advertising agency,” said Steve Lorenzo, JKR Partner who specializes in both Hyundai and Kia. “They watched as their sister dealership grew significantly in a short period of time, and they are ready to do the same thing. Now it’s time to roll up our sleeves, get to work, and make it happen for Hyundai of Beckley.”
Lorenzo, who is handling both accounts, has ordered an aggressive Broadcast TV campaign for Hyundai of Beckley. The JKR creative staff has already begun producing effective automotive TV commercials that will motivate the Beckley-area viewing audience to buy cars. Meanwhile, the JKR media buying team is negotiating the best rates in the market.
About Hyundai of Beckley
The Hyundai of Beckley philosophy is a simple one, to meet and exceed their customers’ expectations. Their well-earned reputation in the Beckley community has been made one customer at a time. Their experienced Hyundai sales consultants and factory-trained Hyundai service technicians make shopping at Hyundai of Beckley a fun, pressure-free experience.
Meanwhile, their finance department works with numerous lending institutions to assist any customer with his or her own unique credit needs.
Among the unique features of their Web site (www.hyundaiofbeckley.com) are online sales and service specials, a lease versus buy comparison chart and a “Vehicles Under $15,000” section. Customers can also schedule service appointments, apply for online financing and get a quote on the new or pre-owned vehicle that piques their interest.
Hyundai of Beckley is located at 3921 Robert C Byrd Drive in Beckley, ideally situated to serve those in Beckley and surrounding areas.