JKR Advertising signs new automotive client, Fathers & Sons Volkswagen and Fathers & Sons Kia of West Springfield Massachusetts. Part of the Fathers & Sons Dealers group that also includes under the same banner, Porsche, Audi, Volvo Saab, Toyota, and Ford. Founded in 1974 by Robert Cartelli with 6 employees, the Kia / Volkswagen operations today employ approximately 100 people.
Damon Cartelli, son of the founder is now at the helm. He began his career in the family business at fourteen years of age, washing cars, working in the service department and other odds & ends, learning the business from the garage floor up. Today he is a Boston College graduate, and diplomat of the National Automobile Dealers Association (NADA) Dealer Candidate Academy.
The coming year will be highlighted by an aggressive electronic media campaign for Kia and Volkswagen with an agile, undisclosed mix of TV/Cable and radio in order to achieve an equally robust GRP objective.
Billings for the coming year are expected to crest to just over one million dollars.
Partner Jeff Johnson said of the new member of the roster, The addition of Fathers & Sons to our client base is very gratifying. JKR’s presence in the northeast is growing and growing.