JKR Automotive Advertising Adds New Position

March 12, 2012
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JKR Automotive Advertising

JKR Advertising & Marketing is please to announce the addition of Mr. Gary P. Bosses in the new position of Vice President of Dealer Development. JKR, an automotive ad agency with nearly 90 clients from coast-to-coast brings added value to their client base with the addition of Mr. Bosses.

With nearly 15 years experience in key management positions with Chrysler in both corporate and retail, Gary’s role is to bring added value to client operations and marketing.

Vice President Jon Albert said of Gary, Auto advertising is not just radio, TV and print advertising. On the dealer side there are multiple variables that can either make or break an ad campaign, Gary’s ability to sort through the details, identify strengths and weaknesses, and construct workable, real-world action plans for clients adds enormous value to the service we provide. In auto advertising, every dollar in the ad budget is tied to sales.

Gary is a native of Westchester County, New York and a graduate of Rollins College with a BA in Economics. He got his start at a small auto retail ad agency in northern Florida right out of college before joining Daimler Chrysler. Within three years of graduation, Gary was appointed District Manager of Daimler Chrysler Gulf Region with subsequent promotions to Distribution Manager and Dealer Operations Manager. On the retail side Gary has been Finance Director, New Vehicle Sales Manager and Used Vehicle Sales Manager for Mark Dodge Chrysler Jeep in Georgia and Louisiana.

Gary is married to Jill who he met on a blind date in Orlando in 1997, they have three girls Lucy, Katie and Gracie aged 9, 7 and 3 respectively.

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