JKR Advertising & Marketing is the top Tier III (local/dealer) automotive advertising agency in the United States for Pandora Internet Radio ad placement. We are a big believer in Pandora for two reasons: first, it is the top Internet Radio source; and second, Pandora offers the unique ability to target more specifically than analog radio – including age, location and gender. On Monday, April 27, JKR Partners Jeff Johnson, Richard Brauns, Steven Lorenzo and Jon Albert traveled to New York to meet with Pandora executives and visit their national headquarters.
The JKR Partners were welcomed to The Big Apple by Pandora executives Steven Kritzman, Senior Vice President of Sales; and Andy Lipset, Vice President of Local & National Broadcast. They were accompanied by Pandora’s Regional Sales Manager Josh Mustachi and Senior Sales Executive Mari Rivera.
Mustachi reports that it was a very beneficial visit for both JKR and Pandora. “Pandora values the relationships we’ve created in the marketplace, and to have the opportunity to host one of our largest clients in our offices is another layer to building our partnership with JKR Advertising & Marketing,” he said. “The JKR partners sat with our leaders to discuss the digital radio ecosystem, developments in our new product offerings, and strategic visions on yielding even higher ROI for their dealerships going forward.”
Johnson says it was time well-spent by the JKR partners. “It was very interesting to see things from the Pandora perspective, not only for the present … but also hearing about the new things they’re working on for the future to further enhance the great services they already have in place. We really enjoyed the trip, and they made us feel very welcome.”
Brauns is impressed with Pandora’s ability to provide a targeted intrusive media source. “No matter what happens in the future with conventional radio, Pandora will make sure our clients always have the ability to continue offering intrusive media, with unmatched reach and frequency because of the way it’s presented on the retailer’s terms rather than the customers’ terms,” he explained.
Lorenzo also came away with a greater appreciation of Pandora. “Visiting their New York location was a great experience for the JKR team,” he said. “From its prime location in Midtown, to the state-of-the-art facility, Pandora is poised for greatness with its Google-esque campus feel and mentality. More and more of our clients are depending on Pandora to reach their target audience. It was great meeting the Pandora team and hearing about their vision for things to come.”
JKR Automotive Advertising: We Move Cars.