Jeff Johnson, JKR’s Managing Partner, was recently the special guest on the weekly AutoSuccess Online podcast. Hosted by Thomas Williams, the podcast features industry leaders sharing their ideas and insight that dealers can use to improve their dealerships, business practices and ultimately, their sales.
The topic of the podcast was “Monitoring Radio Advertising” … and Johnson explains how a dealership owner can use their software to monitor daily broadcast impressions and use them to determine the success or failure of their advertising campaigns.
It’s a great 13-minute listen and can be found here: http://www.autosuccessonline.com/podcast-monitoring-radio-advertising/
JKR Automotive Advertising: The Car Dealer Ad Agency.