Your customers are not necessarily just like you … but unfortunately, many dealers don’t think about that when they advertise. The truth is, quite often your customers are radically different from you in many ways. If this is the case, there’s a very good likelihood that they’ll have a much different wish list than you might have if you were in their position.
Understanding consumer behavior is a major asset to a car dealer (and to us at JKR). We know what makes your customers want to buy cars, even if you don’t. It is that expertise that often makes the difference between someone who looks for a car at your dealership or Website – or those of your competitors.
In the case of the car shopper, consumer behavior is motivated by their need for better – or different – transportation. This creates a sort of “problem” in their minds. It’s up to you, the dealer, to solve it. Your employees can do that by being great listeners. When you find out what motivates the customer (think of the “hierarchy of needs” … what are they looking for and what’s most important to them), you will know which of your vehicles takes care of those needs. This, in turn, results in a satisfied customer who has had all their basic needs and wants fulfilled – which will mean repeat business going forward.
All this can be summed up in one sentence: What’s best for you may not be what’s best for your customer, because not every customer is like you!
We Understand Customer Behavior
Automotive dealers nationwide count on JKR Automotive Advertising for memorable advertisements that are ideal for their dealerships, their markets and their bottom lines. Each car shopper is different and has his own likes and dislikes, and fortunately, our creative team is always there with the best ads that motivate customers to buy. Give Richard Brauns a call today at (321) 397-0777 to learn about what we can do for your store!
JKR Automotive Advertising: The car dealer ad agency.