News

Nielsen Study: Return to Normal Coming Soon

A return to normal has slowly begun and will continue gaining momentum in the coming months. This study prepared by Nielsen at the beginning of the month indicates Americans are beginning to see the light at the end of the tunnel. It allowed surveyed individuals to fall into one of the following three categories […]

Why Today’s Customer Experience is More Vital Than Ever

The customer experience is obviously very important at all times but right now this is especially true. We recently heard the following from a Mitsubishi dealer: “The bad news was that we only had five customers in our showroom all day last Thursday. The good news was … we sold five cars!” While dealerships […]

Nielsen: Even When Quarantined, People Still Listen to Radio

People still listen to radio! Nielsen has released its March radio listenership statistics, marking the first time real numbers from the COVID-19 period have been compiled and published. The results are encouraging. Whether working in the office or at home, radio’s numbers remain solid across the board. Among the highlights: AM/FM Radio retained 96% […]

Is the Sky Really Falling? Only if You Let it!

In light of current events, should an automobile dealer continue full-speed ahead with his advertising … or should he “cut his losses”, resigning himself to the fact that things are going to slow down in the next month or two? The popular story of Chicken Little comes to mind. You remember it … she’s […]

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