JKR Acquires Now Digital to Enhance Online Services

December 11, 2014
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Now DigitalWe have some exciting news to share! JKR Automotive Advertising has acquired Now Digital, the automotive division of Orlando-based online company Now Marketplace. The acquisition gives JKR new levels of expertise and support as it grows its menu of digital marketing services.

About Now Digital

Now Digital’s offerings include Web site design and re-design; profit center updates and compliance submission with professional, themed and interactive graphics and coupons; landing page development for specific ad campaigns and competitive comparisons; microsite creation; and banner creative. The company also provides consulting to dealers on digital marketing and best practices in BDC and Internet process management through their unique “90 Days from Now” program.

“JKR’s strategy has always focused on core segments where we can be the industry leader, and digital marketing is fundamental to our growth strategy and future,” said Kevin Baumann, CEO and Senior Partner at JKR. “In Now Digital, we have found the perfect partner to immediately take our digital advertising department to a market-leading position.”

Founded in 2009, Now Digital will continue to be led by Christy Roman, who remains as President. “JKR and Now Digital complement each other very well,” said Roman, an industry veteran whose many auto-related achievements include developing a highly profitable software program for autotrader.com. “JKR now can call upon a one-stop shop that will help clients leverage their traditional and Internet advertising to the best advantage. We look at things from a very granular viewpoint, something most digital agencies don’t do. These things give us the ability to successfully impact and improve a dealership’s online presence.”

Many of JKR’s clients already enjoy the benefits of our online services, but the new addition to our family takes our digital product offerings to an entirely new level. We invite you to find out more by calling us at (321) 397-0777.

JKR Automotive Advertising: We Move Cars.

 

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