As an automobile dealer (or any other business, for that matter), your store has a distinct position in the minds of the consumers in your media market. It’s what you stand for … your niche … what makes you different in the crowd of dealerships in your area. In marketing terms this is frequently referred to as your “position”.
In your market, are you known for low prices? The best employees? Helping people with bad credit? The best cars, trucks and SUVs? The best selection? The perfect location? There are a lot of potential positions from which to choose … and the decision you make helps you define the way you do business.
About the Position You Choose
The position(s) you choose should then be part of your advertising mix starting today – if you’re not already doing this! After all, the only thing worse than neglecting to market your position is having no position at all.
As you formulate your position, always keep in mind that you’re not doing this for yourself; rather, you’re doing it for the people in your market. Why do we say that? Because anyone who comes in contact with your message will ask themselves (consciously or subconsciously) that all-important question: What’s in it for me? If they can answer in a positive manner, you have created something special that will pay big dividends for you.
JKR Automotive Advertising can help you find a clear position – maybe even multiple positions that work together – allowing you to stand out amidst the sea of dealers in your area, and giving you a message you’ll be proud to proclaim. Get the ball rolling today by calling Eric Tigner at (321) 397-0777. When you do, you’ll also receive a free advertising report filled with valuable marketing information that will give you just a small sample of our capabilities.
JKR Automotive Advertising: We Move Cars.