Proactive advertising makes all the difference in the world. When you’re running your monthly advertisements – regardless of which media options you choose – you never really know for sure who happens to be in the market for a vehicle at that particular time. Wouldn’t it be great if you could just target the people who need a car and only advertise to them? Uh, no. Definitely not!
I know … trick question. But think about it: most American adults drive cars. And while you can’t say with certainty that they need a car today, you can say that over the course of time, these adults are going to need multiple vehicles. So even if they are not in the market for a car at the particular time your advertisement is run, you certainly want them to hear/see it. By doing so, you are laying the groundwork for a future purchase!
A car dealer should not be so shortsighted that he or she is only worried about today, ignoring proactive advertising. Tomorrow is equally as important, and if you are not dominating your market – saturating it with your dealership’s message – you are opening the doors for the dealer down the street to take tomorrow’s customers from you. If you meekly sit on the sidelines and watch it happen as tomorrow becomes today, your dealership will wind up short on foot traffic and sales – and then, you will be forced to be reactive instead of proactive; never a good place to be.
Results of Proactive Advertising
The people in your market need to hear your store’s message even before they want to hear it. That way, when they have an accident and need a new vehicle … or get that big promotion at work … or need a first car for a teenager … or whatever, they will think of your dealership. Why? Because you made the investment in tomorrow, knowing that soon, tomorrow will be today. That is proactive advertising at its best, and it will pay dividends for you down the road. Believe it.
Call Eric Tigner at (321) 397-0777, and he’ll happily explain how JKR Automotive Advertising makes its clients ready for tomorrows, while setting records for todays at the same time.
JKR Automotive Advertising: We Move Cars.