Why does an automobile dealership need Public Relations? There are actually a number of reasons. In good times and bad, PR is an invaluable tool that can be used to project the best possible image for any store.
When times are good, your Public Relations firm can use this to your advantage, getting publicity that will create even more positive momentum to keep things going. That’s the easy, obvious part.
Because you are rarely ever forewarned of someone or something that will challenge your dealership’s reputation, it really does pay to have a Public Relations expert at the ready. When something like this occurs, you’re then able to tap into the myriad of contacts the PR firm has acquired (assuming it’s experienced and been around for a good while). Because of him/her, you have a wide array of sources at your disposal to send the exact message you want your community to know.
Speaking of that message, the Public Relations professional should be able to tell you the best course of action – in other words, what to say and how it should be said. That’s why it is a good idea to hire a firm that has specific knowledge of the auto industry – they possess specific insight other firms don’t have.
Oh, and let’s go back to the topic of experience we mentioned earlier. If this isn’t the PR firm’s first rodeo, so to speak, you will have the confidence of knowing they have probably dealt with something similar in the past. While your situation might not be exactly the same, there is a fairly good likelihood they can “borrow” ideas from previous occasions and apply them to what’s happening with you.
You Can’t Beat Our PR Team
JKR’s crisis management team has more than 50 combined years of experience. We understand the impact of every decision made during good times and bad. During those bad times, we ensure the best possible outcome – including the restoration of a dealership’s reputation after a crisis is over.
JKR Automotive Advertising: We Move Cars.