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Radio Advertising Value is at an All-Time High

Radio Advertising Value is at an All-Time High

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Here at JKR Automotive Advertising, we look forward to the weekly observations of the Wizard of Ads himself, Roy H. Williams, on his mondaymorningmemo.com Website. This week’s contribution, entitled Radio Versus Pay-Per-Click, really hit home with us.

 

In our own previous blogs, we’ve demonstrated the power of radio advertising (for one of many examples, click here.) As Mr. Williams correctly points out, radio advertising value has never been higher than it is right now in terms of getting the most bang for one’s buck. “Radio advertising is more cost-effective today than it has ever been, mainly because rates have been suppressed by the myth that no one listens anymore. This is great for media buyers. Bad for station owners,” he writes, perfectly explaining why this is the case.

 

So many people – automobile dealers included – are being led to believe that radio is yesterday’s news; hence, the suppressed rates Williams mentions. But the fact is, there are still huge numbers of people listening to radio and, as such, the market penetration is still exceptionally high. More than 90% of Americans age 12-plus listen to radio each week. That’s an audience of about 250 million people! (Eighty percent listen in their cars; another 25% listen while they are at work.)

 

Here’s another reason radio is hard to beat: it works perfectly in tandem with other forms of advertising. For example, when someone listens to a radio program, you can be sure they’ll eventually hear advertisements. When these commercial breaks happen and there is a specific ad – yours – that piques their curiosity, they will go to their computer or mobile device to visit your Website in order to get more information. This is great because a recent Radio Advertising Bureau (RAB) study showed that radio ads and Internet together resulted in a more than five times greater recall ability than the Internet advertising alone.

 

The bottom line? Don’t believe the myth that radio isn’t a great way to get your message to the people in your community – because actually, it’s quite the opposite. So many people believe this fairytale that it now works to your advantage in the form of low ad rates.

 

FREE ADVERTISING REVIEW

If you cannot say with certainty that you are getting the most from your advertising dollars, make it a point to call Eric Tigner today at (321) 397-0777. For your efforts, you will receive a comprehensive review of your current strategies … totally free of charge. It’s a report that’s more than worth your time, if only because you will discover things about your market – and your competition – you didn’t already know.

 

JKR Automotive Advertising: We Move Cars.

Advertise on Radio

It Makes Sense to Advertise on Radio

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Advertise on RadioThere are many great reasons why JKR’s clients love to advertise on radio. Today’s blog will review many of them courtesy of the Radio Advertising Bureau (RAB), who published the following report showing that radio is still a force in advertising.

 

Radio reaches almost everybody. Each week, 93% of adults 18-plus are exposed to radio. That’s even higher than TV (87%), and well ahead of computers, smartphones and tablets.

 

Radio is portable … and it’s almost everywhere. In the car, at home, at work – you name the place, and there’s a good chance radio can be transported to that location.

 

Radio yields results. Research shows an average return on investment of six dollars for every dollar spent.

 

Radio makes people happy. Radio has the largest influence on people’s happiness when compared to other forms of media. Happy listeners make happy ad consumers!

 

Radio creates a buzz. You know the term, “brand awareness”? Radio is a tremendous weapon in an advertiser’s arsenal when it comes to this important item.

 

FREE ADVERTISING REVIEW

Just as with any retail business, a car dealer can most certainly reap these rewards when they advertise on radio. If you don’t believe us, just ask our clients who do; they’ll tell you! Once you’ve refined your ad rates, target audience, reach/frequency and creative, you’ll be amazed how quickly your marketing campaigns improve – and you will understand why radio advertising is such a great option. To find out more about how we do these things for our clients, give Eric Tigner a call today at (321) 397-0777. JKR offers a free automotive marketing review … let us show you how we’ll improve what you’re currently doing. You’ll be amazed at the valuable information you’ll receive when you ask for yours.

 

JKR Automotive Advertising: We Move Cars.

Advertise On Radio

The Big Boys Advertise on Radio, Too!

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Advertise On RadioThe “big boys” advertise on radio just as the local dealerships do. As our last blog indicated, radio ads are one of JKR’s preferred ways of advertising; and if you read it, you can understand why. Today’s blog offers even further proof that radio is not only alive and well, it is the catalyst behind some tremendous sales numbers at dealerships across this great country of ours.

 

The automotive advertising category is radio advertising’s overall largest, and new numbers from JD Power show that we are on track for our best October in more than a decade. Detractors may say it’s because October is a five-week month this year (and that certainly does make a difference), but September sales weren’t too shabby, either, with more than 1.2 million new vehicles sold.

 

Advertise on Radio, Enjoy Benefits

The data clearly shows that many Tier One automotive advertisers are spending big dollars on radio. For example, Nissan’s Dealer Association has increased their radio spot volume by more than 250 percent over the first nine months of this year. Other major manufacturers spending more money over the first three-quarters of 2015 include Honda (up 43%), Toyota (up 34%) and Chrysler-Dodge Jeep (19%). Even the luxury brands are stepping up their radio game this year, as Lexus, Mercedes-Benz, Acura and others have significantly increased their radio ad spending.

 

You, too, can see higher sales numbers at your dealership, on a local level. Just ask our clients who advertise on radio; they’ll tell you! Once you’ve refined your ad rates, target audience, reach/frequency and creative, you’ll be amazed how quickly your marketing campaigns improve – and you will understand why radio advertising is a great option. To find out more about how we do these things for our clients, give Eric Tigner a call today at (321) 397-0777. JKR offers a free automotive marketing review … let us show you how we’ll improve your marketing campaigns.

 

JKR Automotive Advertising: We Move Cars.