JKR Advertising & Marketing announced the promotion of Phillip Blevins to Media Coordinator. The appointment was made by JKR Managing Partner Jeff Johnson. “After doing such an outstanding job in his previous position, it became apparent that Phillip was ready for more responsibility,” Johnson said. “He has already begun positively impacting our clients in his new role, and we’re excited to see him continue to grow as a professional with us at JKR.”
Blevins joined the JKR team in September 2013 and quickly demonstrated a strong work ethic and aptitude as an integral part of the billing/co-op reimbursement department. Prior to being hired at JKR, Blevins was an Assistant Branch Manager for Trustco Bank. He graduated from the University of Central Florida with a Bachelor of Science Degree in Business Administration/Finance.
As Media Coordinator, his responsibilities include budgeting, reach and frequency reports, and a number of media traffic-related duties. He is also tasked with holding radio, television and cable stations accountable for delivering as contracted.
Radio and TV Power will last forever … no matter how big the digital advertising avalanche becomes. You see, the Internet is a fantastic resource for a car shopper to use when they’ve made up their minds to buy a car and are ready to do some serious research. But for them to get to your dealership Website, something external most likely happened to lead them there.
There is a very strong likelihood it was one of your Radio or TV advertisements that got them interested in your dealership, and made them go to the Internet to get additional information on your store.
Here’s another reason we’re so confident in TV and Radio advertising relevance: they lay the groundwork for keeping your dealership atop the consumers’ minds long before they’re ready to buy. Why is this such a big deal? When the day comes that their old car breaks down; or they’re expecting a new addition to the family and need a bigger vehicle; or they get a big raise and promotion at work; or an unfortunate accident perpetuates the need for a new car … they will come to you (and maybe your Website) before anyone else, because you’ve made the commitment to run your ads regularly on Radio and TV. So if you want to get to know your customers, they have to know who you are first … and Radio and TV advertising makes that happen.
Radio and TV Power with JKR
You also should know that Radio and TV advertising are more affordable than you might think. We invite you to call Eric Tigner today at (321) 397-0777, and he’ll give you the details on how you can benefit from Radio and TV Power … and dominate your market with the help of JKR Automotive Advertising. Best of all, he’ll explain to you how you can do it without breaking the bank.
For an advertisement to work, it must have all the successful advertising elements working together in concert. When you match the right message … with the right people … with the right objective, you stand a pretty good chance that your advertising campaign will be a winner. What are these successful advertising elements?
First, it must be enticing enough to make the customer want to come to your dealership. If you know what your prospective customers want, tell them your dealership can give them what they’re seeking!
Next, you must be able to know and identify your target audience. We did an entire blog on this recently, which can be referenced here. Knowing exactly who’s going to see your advertisements is vital as you plan your strategy.
Third, the message itself has to be different enough to be remembered. There is certainly more than one way to make this happen … but it must happen. After all, your potential customers are exposed to advertising all day long – so they need to remember yours. Again, this is why knowing your target audience is so important; you can tailor your advertising accordingly.
Fourth, the reach and frequency must be sufficient for an advertisement to truly be effective. We’ve talked about this topic before, too, in other blogs including the one you can access here. Getting the most people you can to see your messages is great, but that isn’t the only element involved. What do we mean? Think about it … it’s very rare when a person sees an advertisement one time, jumps in the car and buys an item. It typically takes multiple exposures to your message before you can expect any kind of response.
Advertising Review – Yours FREE!
Want to find out if your marketing dollars are being spent efficiently? Contact JKR Automotive Advertising, and we’ll provide you with a no-strings-attached, FREE Advertising Review. We’ll take a close look at what you (and your competition) are doing, and give you our expert feedback. Call Eric Tigner at (321) 397-0777 today to get things started.
Does your dealership use an advertising jingle to enhance its advertising efforts? Many JKR clients do, and they work exceptionally well. An advertising jingle is simply a short, catchy piece of music that helps reinforce your company and its brand. The basic premise of the advertising jingle is that, after it’s heard again and again, it will result in product recall.
If it works really well, it gets stuck in the head of the listener … and the prospective customer actually finds himself singing it aloud or humming it to himself. When this happens, they unknowingly become advertisers for you, too! The combination of an unforgettable jingle and ample repetition is a winning one!
If you need further explanation of an advertising jingle, we give you this 2010 article from Forbes that offers examples and excellent commentary on why they are so effective.
An advertising jingle is effective in both radio and television, but to do a good one there are a few things to keep in mind. First, it cannot be too long! This is especially true for an automotive dealership, who must fill the majority of its advertisement with information that will entice people to buy a car. Next, the music choice must be from an appropriate genre; and finally, it should have catchy, memorable lyrics.
The First Advertising Jingle
By the way, just in case you’re curious … most folks agree the first advertising jingle happened on Christmas Eve 1926 in Minneapolis, where a group called the “Wheaties Quartet” belted out this number in praise of the popular breakfast cereal.
Have you tried Wheaties?
They’re whole wheat with all of the bran.
Won’t you try Wheaties?
For wheat is the best food of man.
They’re crispy and crunchy
The whole year through,
The kiddies never tire of them
and neither will you.
So just try Wheaties,
The best breakfast food in the land.
At the time, sales of Wheaties were slumping and there was actually talk of discontinuing the product. However, General Mills noticed a popularity surge in the areas where the jingle was being aired. When the company opted to take the jingle nationwide, sales soared and the cereal is still doing well today – almost nine decades later! You can listen to part of the actual jingle here: https://www.youtube.com/watch?v=2FjA_-bBUPI
How to Get Your Own Jingle
If you are interested in your own dealership advertising jingle, give us a call today. We have some of the industry’s most talented musicians and writers working with us … and we’ll produce a jingle your customers won’t soon forget. Get the ball rolling today by calling Eric Tigner at (321) 397-0777.
The drama concerning Deflategate gets more interesting by the day, as the National Football League continues to look into why 11 of the 12 footballs used by the New England Patriots in this year’s AFC Championship Game were significantly low on air. Regardless of the ultimate verdict, the Patriots certainly left the Indianapolis Colts and star quarterback Andrew Luck feeling deflated!
It’s pretty safe to say that we all have our theories on what happened (or didn’t happen) with the footballs, but we’ll leave that discussion to the talking heads on TV and radio because that’s not the actual point of this blog. We are focusing on a completely different kind of Deflategate; Dealership Deflategate … the kind you experience at the end of each month when sales weren’t what you projected.
You can blame it on whatever you want (bad luck, bad weather, a notoriously bad month every year, bad this, bad that) … but the bottom line is that when it happens, you do feel that sense of deflation; like someone came in and took the wind right out of your sails just when everything was going well.
Dealership Deflategate Remedy
Dealership Deflategate is bound to happen to even the best dealerships every now and again, but it if it’s happening to you more than you think it should, it could be time to look into retaining a new automotive advertising agency. And when that time comes, the choice should be JKR Automotive Advertising.
Since our inception eight years ago, JKR has become an automotive advertising giant. Much of our success is a byproduct of our relentlessness to do whatever it takes to help our clients grow and increase their market share. We know each client’s market, situation and budget are unique to them, so we don’t buy into the cookie-cutter, “one-size-fits-all” mentality – and our clients certainly appreciate that.
But at the end of the day, it’s really this simple: We’ve become who we are because our clients outperform their competition. If they didn’t, we would not have more than 120 of them in the JKR family of dealerships, many of whom have been with us since Day One (or close to it).
JKR helps its clients avoid Dealership Deflategate. So now it’s your ball … what are you gonna do with it? Call Eric Tigner today at (321) 397-0777 to kick things off, and you’ll get a FREE advertising report for your efforts. We’ll show you how you’re doing in your market, how your competition is doing, and a whole lot more – no strings attached. Once you get a small sample of our capabilities (and here’s a hint: we can do it all), you’ll understand.
Think of JKR as the agency that can add a couple pounds of extra air pressure to your advertising and marketing strategies – because that’s exactly what we do for some of the country’s best automotive dealers!