Automotive Advertising Experience

Automotive advertising experience makes all the difference in the world, and no one can convince me otherwise. It always makes me shake my head when I read articles that say something to the effect of, “Experience doesn’t matter. Sometimes, that’s how an automotive dealer can get a new and innovative idea.”

Experience doesn’t matter. Really? Isn’t it ironic that, quite often, the people usually making such statements are the ones who – you guessed it – have little or no automotive advertising experience? Read More