The Habit You Don’t Want to Break
August 20, 2019 2:16 pmYesterday, I stopped at the foot of my driveway to get the mail. When I got back in the car, I buckled my seat belt…and drove to the garage. Why?...
> Continue Reading
Tag Archive: automotive advertising
The Secret for More Traffic Isn’t Your Smartphone
August 13, 2019 2:16 pmRemember everyone saying we’d reached peak car sales? Remember how that turned out to be false? Yeah, well, now they’re saying radio is dead, and digital is king. They’re...
> Continue Reading
Have We Reached Peak Car?
July 24, 2019 3:34 pmIf you’ve read any automotive trade journals or financial magazines over the last ten years, you’ve seen dozens of sky-is-falling articles proclaiming that the world has reached “peak car,” and...
> Continue Reading
What Customers are Thinking when Looking for a Car
June 20, 2019 2:19 pmIf you’ve always wondered what your customers are thinking but don’t have any definitive answers, a recent Edmunds “Car Shopping Trends” survey is an interesting place to start. What’s on...
> Continue Reading
Key Questions Every Struggling Dealer Should Ask
April 26, 2019 6:41 pmIf your dealership isn’t performing at the level you expect, it’s time to look in the mirror and ask yourself some difficult key questions – ones just like the eight...
> Continue Reading
