Is your dealership prepared for a hack attack? One could make a compelling argument that the customer data owned by an automobile dealership is just as valuable as its inventory....
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Whether it’s traditional or online media, the same message builds frequency and familiarity. The more they hear it, the more likely they are to remember it. In addition, the same...
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Are you advertising to everyone? Many automobile dealers make the mistake of advertising only to those immediately in the market for a vehicle. While this seems logical, there’s a flaw...
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When advertising cars online, be sure to pay attention to the little details. Why? They can ultimately make the difference in a visit to your dealership to look at a...
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Global market research company JD Power has made the jump into the automotive F&I realm. This comes on the heels of last September’s test launch into the market, during which...
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