Your customers are not necessarily just like you … but unfortunately, many dealers don’t think about that when they advertise. The truth is, quite often your customers are radically different...
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When choosing the style of ad you want to air in support of your dealership, resist the temptation to worry that you might inadvertently offend someone every now and again....
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Like them or not, CSI surveys are not going away anytime soon. Part of the reason for this is, quite frankly, because no one has come up with a better...
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Two of the sponsors for the annual Women in Automotive Conference are JKR Advertising and its sister company, NOW Digital. A number of employees from each company were on hand...
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Good salespeople are worth their weight in gold! Why? There are about 30 automotive brands available to a car buyer today. Within each brand are several models. And within your...
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