If your dealership isn’t performing at the level you expect, it’s time to look in the mirror and ask yourself some difficult key questions – ones just like the eight...
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Recent SAAR reports indicate this year’s brutal 2019 winter brought sales numbers down a bit from initial projections. This has prompted some dealers to begin re-evaluating their advertising plans for...
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When the “lowest-price-wins” online car-buying software was introduced about fifteen years ago, it was a fantastic idea. Dealers were happy to accept lower gross profits because their sales volume significantly...
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Research shows nearly nine out of every 10 car shoppers begin their buying process by conducting online research. Though most dealers are certainly aware of this, what are they doing...
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Statistics show that during the time an average American spends consuming media each week, about 70% of it is still currently ad-supported. This is great news for those who remain...
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