Over the previous two weeks, we’ve talked about the very concrete ways that the 2020 political campaign affects your advertising campaign. In part one, we explained that getting your message...
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If you read our blog from last week, you learned how running an ad campaign for your dealership is much like running a political campaign – specifically, how being successful...
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Did you remember that a major election year is just around the corner … and you’ll be casting your vote? As you are well aware, the media hype continues to...
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If you’ve read any of the major auto retail trade magazines in the last year, you’ll have heard the warnings about the expected service tech shortage. Major players in the...
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Yesterday, I stopped at the foot of my driveway to get the mail. When I got back in the car, I buckled my seat belt…and drove to the garage. Why?...
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