Do you wish to expand your customer base? Advertising on radio and television makes this happen … as long as it is done properly and with the right mindset. What...
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Automobile accessories are not being offered nearly enough to customers at the dealership level. Late last year we did a blog about this very subject, and this week, Automotive News...
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A typical customer shopping at your dealership for a new or pre-owned vehicle is there to solve what they deem to be a real or perceived transportation “problem” in their...
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It’s time to be real about the automotive industry’s first quarter of 2017. For each of the past nine years, numbers of new-car sales in the United States have been...
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What form of media do consumers view as being the most trustworthy? According to a recent study conducted by MarketingSherpa, the answer might surprise you. But if you’re like us at...
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