When an automobile dealer includes too much information in his/her radio and television advertising, they make a big mistake. We understand it’s only natural that they want to tell everyone...
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What is Parasocial Interaction (PSI) and how does it work? What effect does it have upon the consumers in a particular media market? It’s a very interesting phenomenon where someone...
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Here at JKR Automotive Advertising, we look forward to the weekly observations of the Wizard of Ads himself, Roy H. Williams, on his mondaymorningmemo.com Website. This week’s contribution, entitled Radio...
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About 375 people from all walks of the automotive industry descended upon the Orlando Florida area for last week’s Women in Automotive Conference at the Omni Hotel at ChampionsGate. JKR...
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A recent AdAge study took a look at the nation’s companies that spent the most during calendar year 2016. Not surprisingly, the automobile industry had an immense presence in the...
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