In advertising – and in life in general, unexpected things always generate a great deal of interest. When you advertise, saying and doing precisely what people expect you to say...
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Brand intimacy is a very real thing. Over time, people develop an affection for certain products and services they frequently use. Their automobiles are no different – and a recent...
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Is your dealership prepared for a hack attack? One could make a compelling argument that the customer data owned by an automobile dealership is just as valuable as its inventory....
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Whether it’s traditional or online media, the same message builds frequency and familiarity. The more they hear it, the more likely they are to remember it. In addition, the same...
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Are you advertising to everyone? Many automobile dealers make the mistake of advertising only to those immediately in the market for a vehicle. While this seems logical, there’s a flaw...
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