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Automotive Newsletters

Automotive Newsletters: Cure for the Wandering Customer

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Automotive NewslettersAutomotive newsletters are the cure for customer affairs. Let’s be honest … customers have a definite propensity to let their eyes wander. They can be fickle, and are often taken in by the latest and greatest things on the market. If they’re not your latest and greatest things, you could be a victim of a customer affair.

Any person responding to your dealership’s media message – whether they come to your dealership or visit your Web site – is, at that moment, your customer. Will they remain yours? That is entirely up to you! Read More

Automotive Newsletter

Automotive Newsletters Increase Sales & Customer Retention

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Automotive NewsletterJKR’s Automotive Newsletters are the perfect tool to help your dealership keep its current customers … and get additional revenue from them, too! Automotive Newsletters contain service coupons, which help increase service visits and keep your dealership top-of-mind with your customers. This is vital during a time when customer retention is more important than ever!

While the quest to acquire new customers never ends, it’s also of utmost importance to regularly strengthen the relationship with your current customers. After all, NADA’s research shows that it costs 10 times more to find a new customer than retain a customer you already have. Read More