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Automotive Pay Per Click

Automotive PPC Advertising

Automotive PPC Advertising Helps Dealerships Sell Cars

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Automotive PPC AdvertisingCustomers are searching online for cars; quite often the exact vehicles your dealership has in stock. So it only makes sense for automotive dealers to advertise on the popular search engines. Automotive PPC Advertising lets you do just that on search engines such as Google, Yahoo and Bing.

PPC (Pay-Per-Click) ads are the ones you typically see on the very top or on the right-hand side of the search engine page. Each time a customer clicks on a PPC ad, they immediately are linked to the dealership’s Website – and the dealership is charged a fee for the click. Ultimately, the dealership is charged only for the clicks they get; otherwise, they pay nothing.Read More

Automotive PPC Advertising

Automotive PPC Advertising Benefits

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Automotive PPC AdvertisingAutomotive PPC Advertising (Pay Per Click) is an integral part of every successful car dealership’s Internet advertising strategy. PPC ads appear first, at the top of Google, Yahoo and Bing’s search results page, in a shaded area. When a consumer clicks on one of the automotive PPC ads, they are taken to the dealership’s website and the dealership is charged for this click (hence the term “pay-per-click”).

Dealers appreciate automotive PPC advertising campaigns because they’re very targeted and highly cost-effective. Dealerships only pay for clicks coming from specific keywords, in an exact area; and they have complete control over the budget. This targetability allows for strategic campaign adjustments, resulting in more leads and increased car sales. Read More