Automotive PPC Attributes: Targeted, Trackable and Effective
Automotive PPC attributes are numerous. PPC, of course, stands for Pay-Per-Click … and it’s a very important part of many flourishing automotive dealers’ overall marketing strategies. Today’s blog will take a closer look at why PPC is so effective – and very inexpensive, too.
Appearing at the top of the search engine pages (Google, Yahoo, Bing, etc.) in an area usually shaded a different color, PPC ads are located in the ideal position on the page. This is a great thing because a good percentage of shoppers search online before going to a physical dealership. The PPC ads are typically the first thing the customer sees due to their location on the page. Read More