Automotive Advertising Results from Super Bowl

Automotive Advertising ResultsAutomakers expected big automotive advertising results from their Super Bowl commercials. Now that the dust has settled and the game has been in the books for several weeks, it’s time to rewind and see which manufacturers got the most bang for their buck in what is the most expensive automotive advertising they’ll do at any time of the year.

To refresh your memory, a 30-second spot during the 2014 Super Bowl went for around $4 million. To put that another way, this dollar figure amounts to $133,333 per second! When you have that much invested in one spot – and a humongous viewing audience – you’d better make that time count for something!

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