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It is Personal

Why Radio Advertising? Because it is Personal.

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It is PersonalThis time, it is personal! What are we talking about? Radio advertising, of course. Many experts refer to local radio as the original form of social media, the first way live interaction was established between people not in the same room. All these years later radio still flourishes, and advertisers still trust it to provide the exact same thing. Local radio stations continue deliver programming that establishes a real connection with listeners – and they do so in a way that is far more effective than other forms of media.

 

Think about what a huge advertising opportunity this is for an auto dealership!

 

Radio stations promote followers. Followers have an affinity for specific personalities and types of programming. The varied kinds of music and/or talk radio generate a great deal of support among each category – think about how passionate people are about their favorite music or talk show.

 

You have a pretty good idea of the type of listener each genre attracts. This allows you to target a specific message for the stations relevant to the demographics of your typical customer, and radio’s cost effectiveness gives you the opportunity for reach and frequency necessary for an effective radio advertising campaign. (Reach = on how many stations can you air your ad; Frequency = how many times can it air on each station?)

 

Oh, by the way, don’t be fooled by those who say local radio is slipping; it’s just not true! In 2004, there were just under 12,000 radio stations in the United States; today, that number is almost the same. In addition, the listenership of “traditional radio” is very similar, too. Here’s what media giant Nielsen has to say: Radio, one of the original mass media, continues to play a big part in the lives of Americans everywhere — with 243 million Americans listening weekly. That means more than 91% of Americans (age 12 or older) are tuning in each week.

 

Radio: How it is Personal for You

Contact JKR today to find out more about how radio advertising can increase your bottom line; after all, it is personal! JKR creates attention-grabbing commercials that resonate with your audience – and motivates them to buy cars. Pick up the phone and call Eric Tigner at (321) 397-0777.

 

JKR Automotive Advertising: We Move Cars.

Auto Advertising by Yourself

Do Great Auto Advertising All By Yourself

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Auto Advertising by Yourself

During an auto advertising conversation between the decision maker and an account executive who was trying to set up an appointment to make a presentation, the auto dealer said, “I do great! I do the advertising all by myself, why would I ever need you? It’s easy!”

You know, automotive advertising can be very easy! That’s if you are the only auto dealer in town and it has only one TV station, one radio station, one newspaper, one zip code, one billboard, and one bus. Oh yeah, not to be forgotten, one demographic profile. Read More

Automotive Buying

Auto buying is evolving faster than ever

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Automotive Buying

Auto buying is evolving faster than ever because buyers have more information at their disposal than ever before. They remotely search your lot and scour your inventory with real-time information and before you know it; they are there then they’re gone. On top of it all, today’s auto buyers visit fewer dealerships and websites before buying.

Let’s take a look at that.

Prospects visit fewer dealerships, how come?

First off, they can’t help themselves, there’s something about certain dealerships that draw and attract people like iron to a magnet, or better yet, like a beacon in the night or a foghorn in the murk. Is your dealership a destination or not? Do prospects ignore your dealership, or do they navigate toward you? Does the compass point to you when they are looking for direction? Are you even on their map?Read More