Defensive Automotive Advertising Bolsters a Winning Campaign

Defensive Automotive Advertising
Jeff Johnson, JKR Advertising

More often than not, successful sports teams have standout offenses and defenses rather than just one of them. In light of this weekend’s Super Bowl, it’s the perfect time to show that successful advertisers operate under a similar premise – offensive and defensive automotive advertising are both key components to complete success.

Offensive Automotive Advertising 

According to Jeff Johnson, Managing Partner at JKR Advertising & Marketing, a dealership needs both offense and defense to be its most effective. “A car dealer should go on the offensive and do as much intrusive media as the budget will allow,” Johnson said. “Intrusive means a radio or TV audience is exposed to the car dealer’s commercial whether they want to see it or not. For example, you can’t watch Wheel of Fortune without getting commercials. So, you have the attention of the audience for 30 or 60 seconds. It’s your chance to give them a compelling reason why they should come to your dealership for your products and services.”Read More