Emotional Branding is Evident in Automotive Advertising

Emotional BrandingThe term Emotional Branding was coined about 15 years ago by Marc Gobe’, an award-winning marketing expert who, unfortunately, passed away earlier this year. Gobe’ defines Emotional Branding as “this amazing relationship and connection people have with some brands.”

Interestingly enough, he also added that in his view the brands didn’t always love people back – and as a result, the trusted relationship and loyalty people had with their favorite brands was fading away over time. Read More