Automotive Media Buy Key to a Successful Campaign
For a car dealer, there is a science to an automotive media buy. Should you use radio, TV, Internet, direct mail, newspaper or something else – and in what combinations? How much should I spend to have an effective automotive advertising campaign? For what length of time should my advertising campaign run?
These are not easy decisions, which is precisely why hiring an advertising agency is often the wisest – and most cost-effective – decision a car dealer can make. The best agencies employ the most skilled media buyers, who operate using the industry terms “reach” and “frequency.”Read More