Most Valuable Car Brand is Toyota … Again

Online-Web-Design-Degree-ProgramsThis year’s most valuable car brand is the same as last year’s most valuable car brand. It’s none other than Toyota, according to recently released data from marketing consultant Millward Brown Optimor in their “Millward Brown Optimor BrandZ Top 10 Most Valuable Car Brands” list. This is quite an achievement in an industry as fickle as the automotive business!

Notably, nine of the 10 top brands from last year’s list remained the same. The one exception was the departure of Toyota’s sister company, Lexus, which was replaced by Chevrolet. This is Chevy’s first appearance on the list since 2009. Read More