Radio Marketing Study Supports Advertising on the Airwaves
A recent radio marketing study published in Advertising Age yielded some interesting, eye-opening results. Sponsored by Clear Channel, the study comes from Nielsen Catalina Solutions, and combines data from Nielsen’s audience measurement company with Catalina’s shopper-card figures.
Despite the major inroads into advertising made by the Internet, radio won the day. The data demonstrated a lift in sales of more than $6 for every dollar spent on radio advertising. This is a return on investment that’s more than double the best results of any other media study. Read More