During an auto advertising conversation between the decision maker and an account executive who was trying to set up an appointment to make a presentation, the auto dealer said, “I do great! I do the advertising all by myself, why would I ever need you? It’s easy!”

You know, automotive advertising can be very easy! That’s if you are the only auto dealer in town and it has only one TV station, one radio station, one newspaper, one zip code, one billboard, and one bus. Oh yeah, not to be forgotten, one demographic profile. Read More