In a conversation with Kevin Baumann, CEO, JKR Advertising & Marketing, regarding Reuters recent article on the 14% rise in subprime lending, he described a general history of subprime financing over the past several decades. In the late eighties it was serving a growing need, things were changing; divorce levels were rising, manufacturing was beginning to shift, a lot of late baby boomers were entering the market as first time buyers things were changing.  He went on to depict how it began to peak toward the mid-nineties, and then making a long story short, and then as we all know, the market tanked alongside the mortgage mess in 2008.

Need-Based Buying Back on the RiseRead More