TV Advertising Budget Allocation Suggestions

TV Advertising BudgetYou have decided a TV advertising budget is necessary for your next automotive ad campaign. You’re looking to build name recognition for your dealership, and maybe even brand recognition if yours isn’t one of the more household names. You have chosen wisely. But making the decision to have a TV advertising budget is only part of the equation. The next question should be, Based on my needs and my budget, should I advertise on Broadcast TV, Cable TV, or both?

What Should My Broadcast TV Advertising Budget Be?

Broadcast TV includes stations like ABC, CBS, NBC and FOX. Broadcast TV is king when it comes to generating as many viewers as possible, as quickly as possible (think: reach). As a rule, broadcast TV is more expensive, but because of the large area of reach it is often a very smart investment. It also offers a smaller cost per thousand (CPM). Read More