Used Car Marketing

The used car marketing sales numbers were getting closer for a few years, and finally in 2011 a shift took place. Franchise dealers actually outsold their used-car counterparts with just over 13.8 deliveries, while independent used car lots sold just under 13.8.

Since then, the numbers have continued trending in favor of the franchise dealers. In 2012, new car dealers sold 14.9 million and used car companies delivered 14 million. Last year, the franchise dealers sold 15.7 million, while the used car lots checked in at 14.3 million.Read More