Today, Women Buyers Call the Shots More Often than Men

Women BuyersThe role of women buyers has changed over the years. To some degree, there is still a stereotype that women buyers sit back and let their husbands negotiate the final price – as was typically the case years ago. Today, however, much has changed, and there are statistics to back it up!

The folks at Swapalease.com have recently released some eye-opening data. Their study found that in today’s automobile shopping environment, women buyers are more likely to engage in price negotiation – and even enjoy it. They say that more than 33 percent of women say haggling over price “makes it a fun process” compared to just 25.1 percent of men. Read More