JKR Advertising & Marketing has won a 2016 Telly Award in the Local TV & Local Cable category for its Halloween-based television advertisement “Deal to Die For”. The ad was exceptionally popular with JKR’s clients, airing in numerous media markets throughout the country.
The 30-second spot, which debuted last October, features spokesperson Meredith Branham playing a comedic, not-so-spooky vampire who informs the audience of the fantastic deals available to them. The ad also includes a number of timely seasonal puns and visual graphics that support the Halloween theme.
“It is a tremendous honor to receive this award because it comes from our peers in the advertising world,” said Rowe Jones, Vice President of Creative and Production at JKR. “While we don’t do what we do to win awards, it’s still nice to be recognized for our creativity and innovation by some of the industry’s best judges.”
JKR creative team members also playing a part in the production of the award-winning spot include Kevin Glennon (direction); Jason Hussey and Rowe Jones (scripting); Joe Minuni (editing and graphics); and John Weis (initial concept).
The awards were founded in 1978 to honor excellence and support creativity in local, regional and cable TV commercials. The Telly Award is highly sought-after by industry leaders nationwide, from large international firms to local production companies and advertising agencies.
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