TV Advertising Still Offers Big Bang for the Buck

December 5, 2013
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TV AdvertisingA standout TV Advertising Agency that services automotive dealerships understands the inherent value a good TV ad campaign gives its clients.

Auto dealerships enjoy seeing their commercials on television because they know TV ads pack a big punch.

Advantages of TV Advertising

  • Despite the many inroads in digital media, TV still makes up the largest part of a person’s leisure-time activity. What’s more, according to 2012 Nielsen research, 98% of all American households have at least one television set. That means people are watching.
  •  Based on the shows in which you choose to advertise, you have a great deal of control over the target audience you wish to reach (age, gender, location, income level, etc.).
  • TV’s combination of sight, sound and motion makes for a powerful advertisement. Studies based on memory and learning show that a repeated message containing both sound and visual effects is the most effective way to ensure a advertisement’s message is remembered. It’s no wonder consumers voted TV advertisements the “most persuasive and exciting,” as well as the place they prefer to (and are most likely to) learn about new products and services.
  • Auto dealers who advertise on TV gain positive notoriety in their communities, and being seen on television increases the audience’s trust in a dealership.

The cost factor does come into play; however, many smaller dealerships with limited budgets can have very successful TV productions. A winning concept and strong offer, combined with a clear message and persuasive call to action, can help any dealership achieve exceptionally strong results.

But the advertisement itself is only part of the overall TV advertising story. Equally as important, if not more so, is the presence of talented media buying professionals who know how to purchase the right amount of ads at the right times based on the dealer’s budget. They must understand reach and frequency; get the best rates possible; and demand accountability and performance from the stations purchased.

Is your dealership doing all it can with its TV advertising budget? To find out, contact JKR Advertising for a FREE Advertising Review. We’ll take a thorough look at your current advertising efforts – TV included – and give you our expert feedback, no strings attached.

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