Here is why TV advertising revenue grows year after year: advertisers understand the undeniable value of TV commercials in their advertising campaigns. No matter what product or service is being sold, research done by trusted sources such as Kantar Media and Nielsen show TV advertising is the most influential form of advertising (not counting the opinions of others). But even there, Advertising Age calls TV advertising the “dominant driver of word-of-mouth, both online and off-line.”
Why TV Advertising Revenue Grows
It’s for these reasons that TV advertising grows even during a time when the viewing audience has hit a plateau. In fact, recent Nielsen data found that consumers who routinely shop online still viewed TV ads as by far the most trustworthy of anything out there!
Further, TVB research shows that nearly 40% of American consumers singled out TV advertising as the medium they found most influential during the times they were ready to make a purchase decision. And Kantar Media data shows that, from 2009 to 2012, TV ad spending growth rates generally outperformed the growth rates for everything in the media and entertainment sector. The only small hiccup was during 2011, but that can be chalked up to the Olympic and political effect being more pronounced in TV than in other advertising formats.
That’s something to think about as you prepare your 2015 advertising budgets! Broadcast or cable, TV advertising wins the day … and your store can, too! If your dealership is not running television advertisements, the first question that should be asked is why not?
We at JKR Automotive Advertising offer you a review of your market and go over it with you … completely free of charge, with absolutely no obligation. At your request, we’ll do a thorough analysis of your media market and your competition to see if you’re getting the most bang for your buck with your current advertising efforts. We’ll give you our expert feedback that will help you immensely going forward. Simply give Eric Tigner a call at (321) 397-0777. We’ll do the rest.
JKR Automotive Advertising. We Move Cars.