Why Automotive Radio Advertising?

February 17, 2015
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Why Automotive Radio AdvertisingWhy automotive radio advertising as part of your automotive advertising strategy? Radio has the unique ability to target specific audiences. Because it is extremely cost-effective when compared to other automotive advertising options, radio also affords auto dealerships the ability to saturate their market with their store’s message with great reach and frequency. Those are some of the most obvious reasons, but here are some other reasons why radio should be in your dealership’s advertising arsenal. And when you’re done reading this, take a look at this study done by Nielsen.

Why Automotive Radio Advertising Works

Radio Advertisements bring about customer loyalty. Why? First, listeners tune into a very small number of stations and are very loyal their favorites. Next, radio listeners stay tuned through commercial breaks.

Radio Advertising is more intimate. What do we mean by this? Less clutter! Approximately one-third of TV time is devoted to advertising … and an alarming two-thirds of newspapers are comprised of advertising copy! Compare that to radio, where only about one-fifth of each hour is dedicated to commercials.

Radio Advertising offers the opportunity for creativity. Remember that old saying, “Radio is theater of the mind?” It’s absolutely true. If done well, a radio advertisement will be one that listeners will be able to identify and recall.

Radio Advertising often is sent to a “captive audience.”  That means it reaches consumers when they have little else to distract them. In fact, the engagement levels for radio advertising (the percentage of people who actively pay attention to the ads) is by far the highest of any mass media.

Radio is a strong “call to action” form of media. This makes it the perfect form of advertising for an auto dealer; enough said.

How to Get Started

Not too shabby … an affordable way to advertise; a captive audience; and a specific audience of people you want to target! So you ask, “Why Automotive Radio Advertising for Auto Dealers?” That’s why! Call Eric Tigner today at (321) 397-0777 to find out how to get started.

JKR Automotive Advertising: We Move Cars.

 

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