WIIFM is the acronym for “What’s in it for me?” It’s something you should always keep in mind when preparing your advertisements, because everyone seeing or listening to your product offerings is asking that very same question. Most of the time they don’t even realize they’re doing it, but subconsciously they are. To keep their attention, you must provide an answer to this all-important query.
Let’s face it; all of us possess varying degrees of self-centeredness. I do. So do you. Effective automotive advertising addresses this concern. That’s why it’s of utmost importance that you be prepared to answer the WIIFM question in every ad you run, regardless of the format.
The Answer to WIIFM
As a car dealer, in every one of your commercials you’re essentially telling the people in your community they should get rid of their current car and buy a different one from you. And when you really stop and think about it, that’s asking a lot from someone! If you want any chance of being successful, you have to focus specifically on the benefits for the customer. In other words, you need to create a vision in their mind that is so compelling they can actually see themselves in one of your vehicles; and powerful enough that they make it real by coming in and buying at your store.
FREE Advertising Review
Contact JKR Automotive Advertising today because we are the experts when it comes to helping you answer the WIIFM question – which translates into increased traffic and more sales. For your efforts, we’ll give you a FREE, no-strings-attached review of your current advertising and marketing strategies. But we don’t stop there; we’ll also tell you what’s going on with the other dealerships in your market. How valuable would that be to you? Call Eric Tigner today at (321) 397-0777 to get the process started.
JKR Automotive Advertising: We Move Cars.