Two of the sponsors for the annual Women in Automotive Conference are JKR Advertising and its sister company, NOW Digital. A number of employees from each company were on hand to take part in the most recent event, held June 24-26 at the Omni Resort in ChampionsGate, FL, located just outside Orlando.
Because women comprise less than 20% of all employees at auto dealerships, the purpose of the event was to assist the automotive community in recruiting and retaining female employees and leaders – and cultivating the unique talents they bring to the table.
The three-day conference included speakers, breakout sessions, workshops and booth displays. Four focus tracks were available to attendees: Dealership Strategies and Tactics; Trends for Women: Selling, Marketing and Employment; Personal Development; and Leadership.
Keynote speakers at the Women in Automotive Conference included Mary Beth Vander Schaaf, Managing Editor of Automotive News; Sheryl Connelly, Manager, Global Consumer Trends and Futuring for the Ford Motor Company; Kimberly Gardiner, Director, Marketing Communications for Kia Motors America; Ashley Lepczyk, Retail Sales Development Manager for Google; and Kristen Hadeed, Founder of Student Maid.
JKR and NOW Digital are proud to support Women in Automotive, the organization that benefits both women and automobile dealerships/vendors, helping them facilitate the training and hiring of more females in the automotive sector.
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