Advantages of Intrusive Media – Radio
— Superior retention and recall of sounds, jingles, and words when repeated often enough
— Highly targeted and segmented, meaning greater, quicker impact with less waste
— Listener pattern predictability exceeds all other media.
— Easier to win the frequency battle
— Absence of visual images allows radio ads to be about the listener, personally one-to-one
Car radio is a mobile media with a willing and captive audience