There are many great reasons why JKR’s clients love to advertise on radio. Today’s blog will review many of them courtesy of the Radio Advertising Bureau (RAB), who published the following report showing that radio is still a force in advertising.
Radio reaches almost everybody. Each week, 93% of adults 18-plus are exposed to radio. That’s even higher than TV (87%), and well ahead of computers, smartphones and tablets.
Radio is portable … and it’s almost everywhere. In the car, at home, at work – you name the place, and there’s a good chance radio can be transported to that location.
Radio yields results. Research shows an average return on investment of six dollars for every dollar spent.
Radio makes people happy. Radio has the largest influence on people’s happiness when compared to other forms of media. Happy listeners make happy ad consumers!
Radio creates a buzz. You know the term, “brand awareness”? Radio is a tremendous weapon in an advertiser’s arsenal when it comes to this important item.
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Just as with any retail business, a car dealer can most certainly reap these rewards when they advertise on radio. If you don’t believe us, just ask our clients who do; they’ll tell you! Once you’ve refined your ad rates, target audience, reach/frequency and creative, you’ll be amazed how quickly your marketing campaigns improve – and you will understand why radio advertising is such a great option. To find out more about how we do these things for our clients, give Eric Tigner a call today at (321) 397-0777. JKR offers a free automotive marketing review … let us show you how we’ll improve what you’re currently doing. You’ll be amazed at the valuable information you’ll receive when you ask for yours.
JKR Automotive Advertising: We Move Cars.