An advertising agency is something that quite often crosses the mind of an automotive dealer who does his own dealership marketing. It could be because fresh ideas are hard to come up with, or perhaps there just isn’t enough time in a day for a typical dealer.
Whatever the reason, it’s time for you to take the plunge. (By the way, if you think you can’t afford one you still owe it to yourself to look into using an automotive advertising agency. Why? The money you save buying in the right places … for lower rates … often makes up for any commissions you would pay them.) With that in mind, here are some compelling reasons to enlist the services of an advertising agency – specifically the pros at JKR Automotive Advertising.
Advertising Agency Reasons
First, dealers typically don’t get the best ad rates for their commercials. This is because they don’t have the buying power, industry software and buying specialists an agency possesses. If you run a large volume of automotive advertisements each month, just imagine the money you can save if you’re getting the absolute lowest rates in your market.
Second, you don’t know for certain if you received everything you paid for unless you have the knowledge and software available to do a posting report. (Note: A lot of agencies don’t take the time to do these reports, but JKR does. We insist on them.) If you have never heard of a posting report, ask us and we’ll explain how valuable they can be. You can contact us by filling out the form on this page.
Third, while you may be pretty good at squeezing the most out of your monthly budgets, we at JKR Automotive Advertising are even better. Part of it is because we can get you the lowest ad rates in the market; another part is that our industry software takes much of the guesswork out of play, replaced by tangible numbers that help us make the right call.
Finally, you wouldn’t allow just anyone to run your dealership. You would want a seasoned, supremely qualified person to do that. So why, then, would you not want to turn the reins of your advertising to anyone other than the folks at JKR Automotive advertising. Our advertising agency professionals have dedicated their careers to the fine art of maximizing our clients’ dollar and helping them sell cars.